Red oceans may not be the paths to future profitable growth, but they The Cognitive Hurdle: Waking employees up to the need for a strategic Chan Kim and Renée Mauborgne identifiedġ. Knowing how to triumph over these organizational hurdles is key to To varying degrees, companies may face four types of hurdles to strategyĮxecution. You to visualize how a blue ocean strategic move breaksĪway from the existing red ocean reality. It propels users to action by reorienting their focusįrom customers to noncustomers of the industry and allows Industry competes on and invests in, what buyers receive,Īnd what the strategic profiles of the major players are.Ģ. Space, which allows users to clearly see the factors that an It captures the current state of play in the known market The Strategy Canvas serves two purposes:ġ. What factors should be created that the industry has never.What factors should be raised well above the industry’s.Which factors should be reduced well below the industry’s.Which of the factors that the industry takes for granted.Break the value-cost trade-off by answering the following Structure are not a given and can be reconstructed by the It is based on the view that market boundaries and industry.Thereby making the competition irrelevant. It is about creating and capturing uncontested market space,.Blue ocean strategy is the simultaneous pursuit ofĭifferentiation and low cost to open-up a new market space.Terms ’red ocean’ and ‘blue ocean’ to describe the market universe. In their classic book, Blue Ocean Strategy, W. In existence today – the unknown market space, Blue oceans, in contrast, denote all the industries not.Red oceans are all the industries in existence today.How To Put Blue Ocean Leadership Into Practice?.Three Key Components Of A Successful Blue Ocean Shift.
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